A little bird told me that Callaway is planning on releasing a forged Apex head next year. “Unlike the Ben Hogan Apex FTX irons released in 2004, the new Apex irons are a multi-material iron with a deep undercut. That makes them more similar to Callaway’s 2010 Diablo Forged iron, which were forged from 1020 carbon steel but featured welded 455 carpenter steel faces to increase ball speed and forgiveness”.
In 2012, Callaway sold the Ben Hogan brand to apparel company Perry Ellis Inc., which has been the official licensee of Callaway apparel since taking over for Ashworth in 2005. According to Achenbach, Callaway retained the rights to certain Ben Hogan-related trademarks, however, such as Apex and Edge.
Callaway has yet to release any details on the Apex irons, but we expect that they will begin to surface in the near future.